Screaming Bell vs Ruby Red

How close are they?

ΔE 17.4, loose: different enough that you should pick on purpose. Ruby Red is a little lighter, cooler than Screaming Bell.

Can I use Ruby Red instead of Screaming Bell?

Not as a straight swap; see the closer alternatives below. Loose match (ΔE 17). Ruby Red is a little lighter, cooler than Screaming Bell.

Can I use Screaming Bell instead of Ruby Red?

The same difference applies the other way round: Screaming Bell is a little darker, warmer.

ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.