ΔE 8.6, close: similar, with a visible difference side by side. Rich Gold is a little lighter, more saturated than Gehenna's Gold.
Usually, if you are not matching paint already on the model. Close match (ΔE 9). Rich Gold is a little lighter, more saturated than Gehenna's Gold.
The same difference applies the other way round: Gehenna's Gold is a little darker, more muted.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Gehenna's Gold on the colour wheel See Rich Gold on the colour wheel
All matches: Gehenna's Gold equivalents · Rich Gold equivalents