ΔE 13.2, fair: the same colour family, but not a straight swap. Glorious Magenta is a little darker, more muted, warmer than Purple Alchemy.
Only where an exact match doesn’t matter, such as a new unit or a highlight. Fair match (ΔE 13). Glorious Magenta is a little darker, more muted, warmer than Purple Alchemy.
The same difference applies the other way round: Purple Alchemy is a little lighter, more saturated, cooler.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Purple Alchemy on the colour wheel See Glorious Magenta on the colour wheel
All matches: Purple Alchemy equivalents · Glorious Magenta equivalents