ΔE 12.6, fair: the same colour family, but not a straight swap. Hellfire Red is a little lighter, more saturated than Pure Red.
Only where an exact match doesn’t matter, such as a new unit or a highlight. Fair match (ΔE 13). Hellfire Red is a little lighter, more saturated than Pure Red.
The same difference applies the other way round: Pure Red is a little darker, more muted.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Pure Red on the colour wheel See Hellfire Red on the colour wheel
All matches: Pure Red equivalents · Hellfire Red equivalents