ΔE 20.3, loose: different enough that you should pick on purpose. Rust is a little darker, more muted, warmer than Poppy Red.
Not as a straight swap; see the closer alternatives below. Loose match (ΔE 20). Rust is a little darker, more muted, warmer than Poppy Red.
The same difference applies the other way round: Poppy Red is a little lighter, more saturated, cooler.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Poppy Red on the colour wheel See Rust on the colour wheel
All matches: Poppy Red equivalents · Rust equivalents