ΔE 14.9, fair: the same colour family, but not a straight swap. Life Red is a little darker, much more saturated than Bright Red.
Only where an exact match doesn’t matter, such as a new unit or a highlight. Fair match (ΔE 15). Life Red is a little darker, much more saturated than Bright Red.
The same difference applies the other way round: Bright Red is a little lighter, much more muted.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Bright Red on the colour wheel See Life Red on the colour wheel
All matches: Bright Red equivalents · Life Red equivalents