ΔE 12.8, fair: the same colour family, but not a straight swap. Poppy Red is a little darker, more muted, cooler than Bright Red.
Only where an exact match doesn’t matter, such as a new unit or a highlight. Fair match (ΔE 13). Poppy Red is a little darker, more muted, cooler than Bright Red.
The same difference applies the other way round: Bright Red is a little lighter, more saturated, warmer.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Bright Red on the colour wheel See Poppy Red on the colour wheel
All matches: Bright Red equivalents · Poppy Red equivalents