ΔE 9.0, close: similar, with a visible difference side by side. Coven Purple is more saturated, warmer than Matt Purple. They are different kinds of paint: AMMO by Mig Matt Purple is an ink, glaze or transparent paint and Army Painter Coven Purple is an opaque base/layer paint, so they won’t behave the same on the model even where the colour is close.
Usually, if you are not matching paint already on the model. Close match (ΔE 9). Coven Purple is more saturated, warmer than Matt Purple. They are different kinds of paint.
The same difference applies the other way round: Matt Purple is more muted, cooler.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Matt Purple on the colour wheel See Coven Purple on the colour wheel
All matches: Matt Purple equivalents · Coven Purple equivalents