ΔE 8.9, close: similar, with a visible difference side by side. Poppy Red is more saturated than Matt Blood Red. They are different kinds of paint: AMMO by Mig Matt Blood Red is an ink, glaze or transparent paint and Army Painter Poppy Red is a one-coat contrast-style paint, so they won’t behave the same on the model even where the colour is close.
Usually, if you are not matching paint already on the model. Close match (ΔE 9). Poppy Red is more saturated than Matt Blood Red. They are different kinds of paint.
The same difference applies the other way round: Matt Blood Red is more muted.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Matt Blood Red on the colour wheel See Poppy Red on the colour wheel
All matches: Matt Blood Red equivalents · Poppy Red equivalents