ΔE 11.7, fair: the same colour family, but not a straight swap. Martian Ironearth is noticeably lighter, more saturated than WWI German Red Brown. They are different kinds of paint: AK Interactive WWI German Red Brown is an opaque base/layer paint and Citadel Martian Ironearth is a technical paint or medium, so they won’t behave the same on the model even where the colour is close.
Only where an exact match doesn’t matter, such as a new unit or a highlight. Fair match (ΔE 12). Martian Ironearth is noticeably lighter, more saturated than WWI German Red Brown. They are different kinds of paint.
The same difference applies the other way round: WWI German Red Brown is noticeably darker, more muted.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See WWI German Red Brown on the colour wheel See Martian Ironearth on the colour wheel
All matches: WWI German Red Brown equivalents · Martian Ironearth equivalents