ΔE 14.1, fair: the same colour family, but not a straight swap. Bloody Red is a little darker, more saturated than Dead Red.
Only where an exact match doesn’t matter, such as a new unit or a highlight. Fair match (ΔE 14). Bloody Red is a little darker, more saturated than Dead Red.
The same difference applies the other way round: Dead Red is a little lighter, more muted.
ΔE is the colour difference between our two swatch estimates: under about 6 is close, over about 15 is loose. Real paints also differ in finish, coverage and how they thin, so test before you commit.
See Dead Red on the colour wheel See Bloody Red on the colour wheel
All matches: Dead Red equivalents · Bloody Red equivalents